Heating up competition in the e-commerce segment

Which is currently dominated by players like Amazon, Flipkart and Reliance Retail

Tata Digital, a Tata Sons subsidiary, on Thursday unveiled its much-anticipated “super app Tata Neu”,

which it claims “seamlessly blends product commerce, service commerce

And financial services into a consumer-first, future-ready and integrated experience”

According to Pratik Pal, CEO, Tata Digital, the journey of Tata Neu has begun

with a cumulative consumer base of 120 million users, 2,500 offline stores

along with an 80 million app footprint across the group’s digital assets.

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