‘Neu’ kid on the block: Tata super app live now

Heating up competition in the e-commerce segment

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Which is currently dominated by players like Amazon, Flipkart and Reliance Retail

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Tata Digital, a Tata Sons subsidiary, on Thursday unveiled its much-anticipated “super app Tata Neu”,

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which it claims “seamlessly blends product commerce, service commerce

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And financial services into a consumer-first, future-ready and integrated experience”

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According to Pratik Pal, CEO, Tata Digital, the journey of Tata Neu has begun

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with a cumulative consumer base of 120 million users, 2,500 offline stores

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along with an 80 million app footprint across the group’s digital assets.

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